i got it! thanks dagua!

this past weekend i had the priviledge to put some of my calendars into augurie the indy shop
in eugene. this adorable shop is owned by my friend dagua, who also has her own line called ladydove. she is a super creative lady, and i envy her lifestyle for sure! she was sweet enough to create one of these jackets for me- and i love it! thanks dagua!

augurie- the 'new' ladydove

i think i mentioned it before, but dagua of ladydove has revamped her store to become an independent designer showcase called augurie. it looks great, and i'm so excited for her new direction (she will still be selling her clothing line under the name ladydove). last time i visited her she seemed very enthusiastic about this new direction for her retail space. i love the idea, especially because there are so many college students there that could use a space to showcase (any letterpress students?). check it out here.

ladydove

Thanks to the lovely Dagua, who was willing to be the first shop featured here on adaptation design. Dagua creates custom wedding dresses, along with having seasonal lines of clothing and accessories. Her shop is a very calm and inspiring place that I love to visit. Check out some additional pictures of her shop on my flickr site here.

what's your shops name and location?
ladydove, on 13th and High. eugene, or

what's the best business advice you've been given?
My husband said, it's going to be the hardest job you've ever had, you’re not going to make much money, you won’t have benefits, but it will be the most rewarding thing you've ever done, and that's absolutely true.

i appreciate advice for the most part, most of the time it's valuable, one thing I was also told was, when you're thinking about starting your own business, you need to involve a lot of people, but you only want to be involved with enthusiastic people.
when people are interested and have that energy, it makes growth for everyone.

list a couple things that inspire you (and your designs):
i'm a really old fashioned person in some ways, i really like old british literature, jane austen, things like that.
I have appreciation for 70s earthy chic and denim, most that inspires me is ancient and organic.

i often like complicated designs, but don't like to execute them. i use deceptively simple designs, things that accentuate the body.
I don't have to look very far for inspiration, I enjoy everyday things.
what are a couple things in the store that you really like right now.
the pants design, the coolats. i really want to make some of those for myself.

where do you want ladydove to go in the next couple years?
Well, I wasn't planning on retail space, but i know more about that, so i kind of put the cart before the horse. The store is kind of struggling, I don't know if it will stay like this, or if it will turn into wholesale production and selling like that.
I do know that i can't stop designing clothes, and want to keep making them.
I like the idea of being part of a collective, everyone having equal ownership, so we will see where that goes.